Hydrane SAS (the “Company”, “we”, “us” or “our”) is a mobile advertising company providing its customers – through its mobile marketing automation platform (the “Platform”) – with efficient, transparent and scalable mobile advertising solutions (the “Services”). Our technology enables notably our customers to show end-users more relevant advertising campaigns, based on end-users’ interests and behaviours.
1. What information we collect
About the Company’s customers
Regarding our customers, we collect the following types of data:
Regarding end-users, we collect the following types of data:
Note that, while Mobile identifiers are not considered personally identifiable information in some jurisdictions, they are considered “Personal Data” in the EU, regarding the GDPR. Thus, we treat all mobile identifiers from various jurisdictions as “Personal Data”.
2. What is the Purpose of collecting information?
We collect the information specified above in order to:
3. How we collect data
About the Company’s customers
Regarding Hydrane SAS’ customers, the Company collects information about you from:
Regarding end-users, Hydrane SAS collects information about you from:
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Mobile Device Opt-Out You may opt out of receiving targeted ads on mobile devices using the Android operating system, by using platform level controls enabled through your device settings. You should consult your device settings and instructions provided by your device manufacturer. However, we provide the following information solely for informational purposes.
If you have an Apple device, you can opt out of targeted advertising by updating to iOS 6.0 or higher, and setting "Limit Ad Tracking" to "ON". You can do this by clicking on Settings -> Privacy -> Advertising, and toggling "Limit Ad Tracking" to "ON". This prevents apps that you use from using your Apple device’s Advertising Identifier to serve you targeted ads. In addition, or as an alternative, you may reset your device’s Advertising Identifier, which will result in your device being disassociated from ad targeting profiles based on the Advertising Identifier in effect prior to reset. You can do this by clicking on Settings -> Privacy -> Advertising -> Reset Advertising Identifier. Again, you should consult Apple’s support web pages and instructions for the most current applicable settings.
If you have an Android device, you can opt out of targeted advertising on your device. You can do this by clicking the menu icon to display the apps list, then find and select the Google Settings icon, then find and select "Ads" and check the box "Opt out of interest-based ads". In addition, or as an alternative, you may reset your device’s Android advertising ID, which will result in your device being disassociated from ad targeting profiles based on the Android advertising ID in effect prior to reset. You can do this by clicking the menu icon to display the apps list, then find and select the Google Settings icon, then find and select "Ads" and selecting "Reset advertising ID". Note that Android settings menus may vary among device manufacturers and these instructions may not be accurate for your device. You should consult Google’s settings and instructions for the most current settings information.
4. With whom we share information
The Company does not disclose Personal Information with third parties except in the following events:
Anonymous information may be shared with other third parties (including ad networks, advertising companies, service providers, media and other interested parties) in any of the above circumstances, as well as for the purpose of developing or delivering advertising (whether via our Services, or services of other third parties), or for the purpose of improving our Services, conducting business analysis or other business purposes. This information may be combined with information we collect from other sources, to the extent that the information remains anonymous information.
5. Children's information
Hydrane SAS complies with applicable legislation related to children’s privacy protection. Thus, we do not knowingly collect or solicit Personal Information from children, as they are defined under applicable law, and specifically: (i) under the age of 13 years old, if they are located in the US; (ii) under the age of 16 years old, if they are located in the EU, except as permitted under applicable law.
If we later obtain actual knowledge that an end user is considered as a child under applicable law, we will take steps to remove that end user's information from our systems.
6. For how long we retain the information?
Hydrane SAS retains the Anonymous Information we collect for as long as needed to provide the Services, carry out our business purpose, to comply with our legal obligations, resolve disputes and enforce our agreements. Other data, such as the IDs are kept for a maximum period of 6 months, all as required to provide the Service and in compliance with applicable laws and legislation.
Further, in the event of a data breach, in which we discover your Personal Data is or might be at risk, we will notify you through the Services or, if technically possible, by sending you an email.
7. Users rights
Regarding end-users, please note that your personal data is used for targeting advertising purposes.
Where applicable, data protection and privacy laws provide to data subjects (both Hydrane SAS’ customers and end-users) the right to access, rectify, modify, update, delete or limit the processing of their personal data. The end-users can also opt-out of the targeting advertising. Please note that this does not mean that you will not receive any advertisements anymore, solely that you can chose to receive advertisements that are not targeted to you.
Both end-users and Hydrane SAS’ customers can also contact Hydrane SAS to define the instructions for the processing of their personal data after their death. They can also file a complaint to a supervisory authority. In addition, Hydrane SAS’ customers may exercise their right to data portability.
In the event you make such request, note that we may require certain information from you in order to verify your identity and locate your data which may take some reasonable time. In case of any difficulty with the exercise of any of the rights here above mentioned, or in the case you would like to access your personal data, please contact our Data Protection Officer at email@example.com.
8. Security and confidentiality
As your privacy is very important to us, we have implemented number of physical, technical and operational security measures to prevent unauthorized access, use, alteration or disclosure of your data. For more information on our security measures, please read our Security Policy.
Although we take reasonable measures to safeguard information, we cannot be responsible for the acts of those who gain unauthorized access, and we make no warranty, express, implied or otherwise, that we will be able to prevent such access.
To notify the Company about any security vulnerability or potential data breach, please contact us at: firstname.lastname@example.org, and we will take the appropriate measures to address such incident, as deemed necessary.
9. Merger, sale or bankruptcy
We reserve the right to periodically amend or revise this Policy. The most recent version of the Policy will always be posted on the Site. If we do make any changes, the updated date of the Policy will be reflected in the “Last Revised” heading. We encourage you to review the Policy periodically to ensure that you understand how we collect, use and share information through the Services.
Any changes to the Policy will become effective immediately upon the display of the revised Policy. Your continued use of our Services following the display of such revised Policy, constitutes your acknowledgement and consent of such amendments and your agreement to be bound by the terms therein.
11. Contact Us
For further information of if you have any requests regarding the data collected under this Policy, including without limitation, requests to remove, delete, amend, modify or transfer the data, please contact our Data Protection Officer at: email@example.com.